Vision and principles
Our vision statement describes why we have a website and how it helps us achieve our mission. It’s our guiding light, our North Star. Our principles are what we live by when we’re doing web content. They underpin our web content strategy and operations, acting as a constitution for decision-making and defining how we work.
Vision and principlesStandards
Our content standards are the criteria all of our web content must meet to be published. If content doesn’t meet these minimum standards, we know we need to do something before we publish it. Our standards are one of the practical ways we implement our principles.
StandardsEditorial style and approach
These conventions, rules and best practices apply across all of our content. They describe and demonstrate how to make sure we apply our values, brand and style effectively.
Editorial style and approachContent types
The Plan International UK website has five content types. This explains what they are, what they do and how we use them to best effect.
Content typesContent editing and creation post launch
Once we have launched the site we will have two workstreams for content.
Post launch processGot a question? Contact the Editorial and Content Team at content@plan-uk.org
